PROJECTS

STUDIO

MCR Hotels (MCR), the third largest hotel owner-operator in the US, has agreed to buy the BT Tower from BT Group and intends to secure the future of the iconic Grade II listed tower by repurposing it as a hotel and opening it up to the public. We are working with them to consider how best to reimagine its use as a hotel. 

This is an extraordinary building and an amazing opportunity to bring it back to life. We’re excited at the prospect of working with Fitzrovia’s residents and with many thousands of Londoners, to repurpose this important piece of the city’s living heritage.

BT Group will take a number of years to vacate the premises, due to the scale and complexity of the work to move technical equipment, and there will be significant time for design development and engagement with local communities before any proposals come forward. 

MCR owns and operates many of New York’s best-known hotels, including The High Line Hotel, a former seminary, and the TWA Hotel at JFK Airport, a reimagining of Eero Saarinen’s 1962 landmark Flight Center, which received a national Architecture Award from the American Institute of Architects. The company also owns and is currently redeveloping the famed Gramercy Park Hotel.  

MCR Hotels (MCR), the third largest hotel owner-operator in the US, has agreed to buy the BT Tower from BT Group and intends to secure the future of the iconic Grade II listed tower by repurposing it as a hotel and opening it up to the public. We are working with them to consider how best to reimagine its use as a hotel. 

This is an extraordinary building and an amazing opportunity to bring it back to life. We’re excited at the prospect of working with Fitzrovia’s residents and with many thousands of Londoners, to repurpose this important piece of the city’s living heritage.

BT Group will take a number of years to vacate the premises, due to the scale and complexity of the work to move technical equipment, and there will be significant time for design development and engagement with local communities before any proposals come forward. 

MCR owns and operates many of New York’s best-known hotels, including The High Line Hotel, a former seminary, and the TWA Hotel at JFK Airport, a reimagining of Eero Saarinen’s 1962 landmark Flight Center, which received a national Architecture Award from the American Institute of Architects. The company also owns and is currently redeveloping the famed Gramercy Park Hotel.  

CLIENT

MCR Hotels

LOCATION

London, UK

APPOINTMENT

2024

STATUS

In Progress

SIZE

30,000m2

GROUP LEADER

Lisa Finlay

PROJECT LEADER

Charlotte Bovis

PROJECT MANAGER

Conseulo Manna 

TECHNICAL DESIGN LEADER

Maura Ambrosiano

DESIGN CONSULTANTS

Arup