Heatherwick Studio has been selected as the winner of the competition to reimagine the purpose and façade of the Coex convention centre in Seoul. The project is an opportunity to redefine the face of one of the most prominent conference and exhibition destinations in South Korea. In collaboration with the Korea International Trade Association (KITA), the design will transform the current generic glass structure into a gathering place reflecting the forever-changing spirit of Seoul.
Currently, Coex spans 350 metres, with a largely unremarkable façade that fails to communicate the building’s role as a hub for trade, culture, and innovation for the country. The studio’s winning design introduces a bold concept inspired by the idea of a “Cabinet of Curiosities,” turning the conference centre into a destination to explore and a reason to come to the area even when not attending a formal event.
Beyond its aesthetic transformation, the project aims to integrate the building more seamlessly into the surrounding area. The ground floor will be reimagined as a public space, designed to offer a mix of activities that invite both visitors and locals to stay and explore. This new public realm will connect with the adjacent park giving the community of Gangnam a gathering space, whether attending an event or not.
At the upper levels, new indoor and outdoor spaces will support official events while also offering public access to a sky garden and viewing deck, providing expansive views of Seoul and the Han River. The experience is designed to remain relevant and exciting even when no major events are taking place at the venue.
Slated to complete in 2029, the project joins the studio’s growing portfolio in South Korea.
Heatherwick Studio has been selected as the winner of the competition to reimagine the purpose and façade of the Coex convention centre in Seoul. The project is an opportunity to redefine the face of one of the most prominent conference and exhibition destinations in South Korea. In collaboration with the Korea International Trade Association (KITA), the design will transform the current generic glass structure into a gathering place reflecting the forever-changing spirit of Seoul.
Currently, Coex spans 350 metres, with a largely unremarkable façade that fails to communicate the building’s role as a hub for trade, culture, and innovation for the country. The studio’s winning design introduces a bold concept inspired by the idea of a “Cabinet of Curiosities,” turning the conference centre into a destination to explore and a reason to come to the area even when not attending a formal event.
Beyond its aesthetic transformation, the project aims to integrate the building more seamlessly into the surrounding area. The ground floor will be reimagined as a public space, designed to offer a mix of activities that invite both visitors and locals to stay and explore. This new public realm will connect with the adjacent park giving the community of Gangnam a gathering space, whether attending an event or not.
At the upper levels, new indoor and outdoor spaces will support official events while also offering public access to a sky garden and viewing deck, providing expansive views of Seoul and the Han River. The experience is designed to remain relevant and exciting even when no major events are taking place at the venue.
Slated to complete in 2029, the project joins the studio’s growing portfolio in South Korea.
