“Very soon, I believe, property developers may have to treat neuroscientific findings as key information to be weighed up alongside structural-load calculations, energy efficiency, lighting, and acoustics. And the person in the street will welcome this change. Not just because it will improve our health but simply because it will make our world much more joyful and engaging.”
Thomas Heatherwick
Oppressive, unstimulating urban architecture isn’t just about eyesores; there’s evidence that it can cause actual harm to its residents. To fix this in 2025, we must start building for joy.
Read a full op-ed on this important topic from our founder Thomas Heatherwick, published in the latest edition of Wired. It features a summary of the latest science, which can accurately measure and analyse our body’s response to our surroundings.